Client: Alberta Prosperity Project
Industry: Advocacy and Community Building
Services Provided: Brand Strategy, Digital Marketing, Website Development, Membership Infrastructure, Event Production

The Challenge

The Alberta Prosperity Project (APP) was founded to advocate for Alberta’s sovereignty and educate the public on key issues affecting the province’s future. As a brand-new organization, APP faced significant challenges:

• Establishing a strong and credible presence in Alberta’s political and cultural landscape.
• Building infrastructure for membership and communication from scratch.
• Reaching and engaging tens of thousands of Albertans through digital channels and live events.
• Generating financial support to sustain its mission.

MindShift Studios stepped in as a strategic partner to lay the groundwork and drive rapid growth.

Our Approach

We employed a comprehensive, multi-pronged strategy to establish APP as a force for advocacy and education:

Brand & Marketing Strategy

We developed a cohesive messaging strategy and brand voice that resonated with APP’s target audience. This included designing a compelling logo and brand kit to ensure consistency across all platforms and communications.

Digital Infrastructure & Website Development

We built a high-performing, user-friendly website integrated with:

• A membership platform for seamless onboarding and management of members.
• A webstore to generate revenue through merchandise sales.
• A robust SEO framework to drive organic traffic and ensure APP’s messaging was easily discoverable.

Membership & Communication Infrastructure

We set up APP’s membership platform, enabling streamlined management of thousands of members.
We also built a newsletter subscription system, focusing on consistent, high-value communications to inform and engage supporters.

Live Event Production & Digital Content

MindShift Studios supported APP’s advocacy through impactful live events, including:

• Full-scale event production and broadcasting for both in-person and online audiences.
• Developing a podcast series and producing high-quality video content for education and outreach.

Digital Marketing Campaigns

• Executed paid ad campaigns to expand awareness and drive conversions.
• Produced engaging video marketing campaigns that delivered millions of impressions online.

The Results

Our partnership with APP achieved remarkable success in its first year:

• Grew paid memberships from 0 to 20,000 in one year.
• Collected over $300,000 in donations, fueling APP’s advocacy efforts.
• Expanded the newsletter subscriber base from 0 to 60,000, creating a reliable channel for supporter engagement.
• Increased the YouTube audience from 0 to 2,000 subscribers, enhancing APP’s digital reach.
• Boosted livestream viewership from 0 to over 1,000 viewers per event.
• Generated millions of online impressions, amplifying APP’s message across Alberta and beyond.

The Impact

By building a comprehensive digital and communication infrastructure, APP became one of the fastest-growing advocacy organizations in Alberta. The strategic efforts led to:

• A strong, recognizable brand presence.
• A scalable platform for future growth.
• Increased visibility and community engagement that empowered APP’s mission for Alberta sovereignty.

Conclusion

The Alberta Prosperity Project is a testament to MindShift Studios’ ability to craft tailored solutions for organizations with bold visions. Through strategic branding, robust infrastructure, and impactful marketing, we transformed APP from an idea into a thriving movement, helping them achieve unprecedented growth in their first year.