Client: Fresh Bi
Industry: Business Intelligence & Data Science
Services Provided: Brand & Marketing Strategy, SEO, Website Development, Video Marketing
Client Overview
FreshBi is a forward-thinking business intelligence solutions provider specializing in data visualization, analytics, and AI-powered tools. Despite their innovative services, their digital presence and SEO strategy were failing to generate results. FreshBi turned to MindShift Studios to revamp their online strategy, align their messaging, and create a website that drives revenue.
The Challenge
FreshBi faced significant hurdles that limited their online success:
- Outdated Website and Messaging
Their website was dated and lacked clear messaging to communicate their value proposition to potential clients effectively. - Low Search Engine Rankings
FreshBi was struggling to rank for high-value transactional keywords, impacting visibility to prospective customers. - No Website-Generated Deals
Despite their efforts, they hadn’t closed any deals through their website for an entire year. - Limited Audience Engagement
A lack of engaging content and modern design led to minimal visitor interaction and poor conversion rates. - Lack of SEO Strategy and Insight
Although FreshBi had been working with another SEO agency, they operated for over two years without a clear SEO strategy or access to critical performance data. This lack of direction hindered their ability to make informed decisions and drive revenue through organic search.
The Solution
MindShift Studios implemented a comprehensive, multi-faceted strategy to address these challenges:
1. Brand & Marketing Strategy
We redefined FreshBi’s messaging and marketing strategy, ensuring their brand resonated with their target audience and clearly communicated their unique value.
2. AI-Driven SEO Strategy
Our AI SEO experts conducted a deep dive into FreshBi’s online presence, providing a clear picture of their current status and untapped opportunities. We developed and executed a strategy focused on ranking for high-value transactional keywords and increasing revenue generation.
3. Website Design & Development
We modernized FreshBi’s website with a conversion-focused design, updated navigation, and optimized user experience to turn visitors into leads.
The Results
MindShift Studios’ efforts delivered transformative results for FreshBi:
- Clear Messaging and Branding
FreshBi now has a focused, compelling brand narrative that communicates their value and resonates with potential clients. - Ranking for Transactional Keywords
FreshBi achieved strong search rankings for high-value keywords, driving qualified traffic to their site. - Increased Website Traffic
Organic traffic significantly increased, generating more leads and engagement with their solutions. - Modern, Conversion-Optimized Website
A refreshed, visually appealing website now serves as a powerful lead-generation tool. - Strategic SEO Direction
With a clear SEO strategy and actionable insights provided by MindShift’s AI tools, FreshBi is now equipped to continuously optimize their online presence for growth.
Conclusion
FreshBi’s digital transformation showcases the power of strategic branding, cutting-edge SEO, and impactful design. With a modernized online presence and a data-driven SEO approach, they’re now positioned for sustained growth. MindShift Studios is proud to have partnered with FreshBi to achieve these remarkable outcomes.