How FreshBI Boosted Leads by 3–4x and Gained 57% More Visibility with a Full Website & SEO Overhaul

• Client: Fresh Bi
• Industry: Business Intelligence & Data Science
• Services Provided: Brand & Marketing Strategy, Website Design & Development, CRO, SEO, Video Marketing
• Goal: Generate consistent inbound leads and improve visibility for related keywords
• Challenge: Low rankings, weak lead flow, outdated site, and unoptimized content
• Outcome: +19.4% clicks, +57.9% impressions, +17.4% avg. ranking gain, 3–4 monthly inbound leads, complete website relaunch

Client Overview

FreshBI is a forward-thinking business intelligence solutions provider specializing in data visualization, analytics, and AI-powered tools. Despite a strong client portfolio and deep technical expertise, their digital presence and SEO strategy were failing to generate leads. FreshBi turned to MindShift Studios to audit their SEO strategy, improve it, align their brand and messaging, and launch a new website that drives leads and revenue.

Before Working with MindShift Studios

From July to November 2024, their organic performance reflected limited traction:

• 4.83K total organic clicks
• 340K impressions
• 1.4% average CTR
• 32.4 average position in Google

They weren’t ranking for key service-aligned search terms like:

• “Power BI consultants”
• “business intelligence consultants”
• “Powerbi blogs”

What made things worse was that they had not generated one single lead from their website in over the last 2 years despite having hired another SEO agency during this time. But this ended when they began to work with MindShift Studios.

The Challenge

FreshBi faced significant hurdles that limited their ability to generate revenue online:

1. Outdated Website and Messaging
   Their website was dated and lacked clear messaging to communicate their value proposition to potential clients effectively.
   
   
2. Low Search Engine Rankings
   FreshBi was struggling to rank for high-value transactional keywords, impacting visibility to prospective customers.
   
   
3. No Website-Generated Deals
   Despite their efforts, they hadn’t closed any deals through their website for over a year.
   
   
4. Limited Audience Engagement
   A lack of engaging content and modern design led to minimal visitor interaction and poor conversion rates.
   
   
5. Lack of SEO Strategy and Insight
   Although FreshBi had been working with another SEO agency, they operated for over two years without a clear SEO strategy or access to critical performance data. This lack of direction hindered their ability to make informed decisions and drive revenue through organic search.

The Solution

MindShift Studios implemented a comprehensive, multi-faceted strategy to address these challenges:

1. Brand & Marketing Strategy
We redefined FreshBi’s messaging and marketing strategy, ensuring their brand resonated with their target audience and clearly communicated their unique value.

2. AI-Driven SEO Strategy
Our AI SEO experts conducted a deep dive into FreshBi’s online presence, providing a clear picture of their current status and untapped opportunities. We developed and executed a strategy focused on ranking for high-value transactional keywords and increasing revenue generation.

3. Website Design & Development
We modernized FreshBi’s website with a conversion-focused design, updated navigation, and optimized user experience to turn visitors into leads.

The Results

MindShift Studios delivered a comprehensive digital overhaul tailored to their high-ticket, B2B services.

1. Website Redesign, Optimization & Relaunch

We rebuilt the site from the ground up to align with modern UX, SEO, and conversion best practices.

This included:

• Clearer messaging and structure for target buyers
• Fast-loading, mobile-responsive pages
• Technical SEO fixes, including metadata, schema, and crawlability
• Clean GA4 + GSC integration for full tracking
• Relaunched site with high-converting homepage and service structure

We’re now building additional pages, including:

• Location-specific service pages (e.g. “Power BI consultants in Dallas”)
• Industry-specific service content
• High-value blogs and educational resources

2. Keyword Strategy & On-Page SEO

We identified and prioritized keywords with high commercial intent, such as:

• “Power BI consultants USA”
• “custom Power BI dashboard services”
• “business intelligence firm”
• “enterprise data visualization experts”

All service and solution pages were optimized using:

• Keyword-rich titles and H1s
• Compelling meta descriptions
• Optimized internal linking and alt text
• Structured page layouts for better indexing

3. Content Strategy & Blogging

We launched a blog content plan that educates, ranks, and converts. These posts were optimized to target both informational and transactional keywords.

Featured content includes:

• “Business Intelligence vs Data Analytics: What’s the Difference and Why It Matters”
• “Understanding Data Platform Architecture: Building the Backbone of Business Insights”
• “How to Build Powerful Reports with Power BI”

Each piece was internally linked to services and designed to both attract search traffic and position FreshBI as a leader in data strategy.

4. Analytics, Reporting & Strategy Refinement

Using GA4 and Google Search Console, we delivered clean, client-friendly dashboards showing:

• Keyword movement
• Traffic trends
• User behavior and lead flow
• Month-over-month comparisons

This allowed the team to clearly understand ROI and keep scaling what worked.

Results: December 2024 – May 2025

🔥 Lead Generation Milestone: FreshBI is now receiving 3–4 inbound leads per month from organic search — the highest ever recorded. And this is only the beginning…

Keyword Rankings Gained

FreshBI is now ranking for high-value search terms like:

• Power BI consultants

• Business intelligence consultants

• Powerbi blogs

• Bi consultants

These rankings put them in front of decision-makers actively searching for services — and convert traffic into leads.

Client Feedback

“Since working with MindShift Studios, we’re seeing better traffic, better rankings, and — most importantly — real leads coming in every month. The SEO strategy is finally working, and it feels like we’re being found by the right people.”
— Michael, Co-Founder of FreshBI

ROI & Ongoing Impact

With each lead representing a potential five-figure consulting engagement, even one client acquisition pays for several months of SEO investment. The redesigned website, content strategy, and technical foundation continue to compound in value.

We’re now:

• Expanding service and location pages
• Publishing lead-gen focused blogs
• Tracking performance with detailed dashboards
• Supporting future media and brand-building efforts

Conclusion: Why It Worked

FreshBI had the talent and service quality — they just weren’t visible to the people who needed them most.

MindShift Studios delivered:

• A complete website redesign and SEO overhaul
• High-impact keyword targeting
• Content that ranks and converts
• Measurable lead generation growth

The result? A modern, search-optimized growth engine driving qualified leads and long-term success.

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