Client: Justice Centre for Constitutional Freedoms
Industry: Legal and Advocacy
Services Provided: Brand Strategy, Logo Design, Website Development, SEO
Client Overview
The Justice Centre for Constitutional Freedoms (JCCF) is a Canadian legal advocacy organization dedicated to defending constitutional freedoms through litigation and education. Over the years, their brand and website had become outdated, limiting their ability to effectively connect with supporters, highlight important cases, and drive contributions.
The Challenge
The JCCF faced three core issues:
- Tired, Dated Brand Identity
The organization’s logo and overall branding failed to reflect their professionalism and the critical importance of their mission. - Poor User Experience
Visitors struggled to find key information, including case details and related media, due to the website’s outdated navigation and cluttered design. - Low Engagement and Contributions
Supporter interaction and financial contributions were being impacted by unclear calls to action and an uninspiring online presence.
The Solution
To address these challenges, MindShift Studios implemented a comprehensive strategy that included the following key elements:
- Brand & Marketing Strategy
We conducted an in-depth marketing audit to identify pain points and opportunities. From this, we crafted a strategy to refresh the JCCF’s identity and optimize their online presence. - Logo and Brand Kit Development
A modern logo and cohesive brand kit were designed to resonate with stakeholders and supporters, ensuring a professional yet approachable image. - Website Design & Development
We designed and developed a clean, modern website with improved navigation, making it easy for users to explore case details, media, and organizational information. - Search Engine Optimization (SEO)
SEO best practices were integrated into the website to ensure greater visibility and higher search engine rankings, attracting more supporters and stakeholders. - Clear Call-to-Actions (CTAs)
We strategically placed CTAs throughout the website to guide visitors toward meaningful actions, such as donating, subscribing, or engaging with case content.
The Results
The results of this partnership were transformative:
- A Modernized Brand Identity
The new logo and brand kit received 100% stakeholder approval, creating a fresh, unified identity that supporters love. - Enhanced Website Performance
The new website is not only visually appealing but also functionally robust, offering an intuitive user experience. Visitors can now easily find case information, related media, and opportunities to support the organization. - Increased Engagement and Contributions
Website traffic, user engagement, and financial contributions significantly increased, providing JCCF with a stronger foundation to continue their vital work.
Client Testimonial
Conclusion
The Justice Centre for Constitutional Freedoms now stands stronger than ever with a refreshed brand and an optimized online presence. MindShift Studios is proud to have played a role in helping this organization champion the constitutional freedoms of Canadians.