Client: New World Precious Metals
Industry: Trusted Precious Metals Broker
Services Provided: Video Production, Graphic Design, Content Marketing
Client Overview
New World Precious Metals (NWPM) is a leading precious metals broker, specializing in gold and other valuable commodities. Their mission is to educate the public about precious metals investment opportunities, helping people diversify their portfolios with secure, tangible assets. NWPM needed to enhance their online presence and reach new audiences effectively.
The Challenge
NWPM faced the following core challenges:
- Need for Engaging Explainer Content
NWPM needed a captivating explainer video to engage new online audiences and quickly convey the value of their services. - Targeted Marketing Materials
They also needed specific posters tailored for two key audience segments:- Gun Range Enthusiasts: Individuals who frequent local gun ranges and are interested in investing in precious metals.
- Restaurant Patrons: People visiting local restaurants, a secondary audience with potential interest in precious metals investment.
The Solution
MindShift Studios created a comprehensive solution that included the following elements:
Video Production
We produced a dynamic and engaging explainer video that both educates and entertains. The video clearly communicated NWPM’s services, resonating with online audiences and prompting them to seek further information. It was designed to work seamlessly across paid ad campaigns, boosting NWPM’s online visibility.
Targeted Content Marketing
We designed two sets of high-impact posters tailored to specific audiences:
- Gun Range Enthusiasts: The posters highlighted NWPM’s benefits in a way that appealed directly to firearms enthusiasts, motivating them to visit the website for more details.
- Restaurant Patrons: These posters spoke to local restaurant-goers, presenting NWPM’s services in an accessible manner, encouraging them to learn more about the investment opportunities.
The Results
The collaboration resulted in measurable success:
- Stakeholder Satisfaction
The final video and posters received 100% approval from NWPM stakeholders, who praised the quality of the work and the clear, engaging messaging. - Increased Inbound Leads
Both the explainer video and the targeted posters generated significant interest. The video attracted a larger online audience, while the posters effectively drove traffic from both gun ranges and restaurants, significantly increasing inbound leads. - Stronger Online Engagement
The overall online engagement saw a notable uptick, with more users exploring NWPM’s website and expressing interest in their services.
Client Testimonial
Conclusion
MindShift Studios helped New World Precious Metals elevate their online presence with a highly engaging explainer video and targeted content marketing materials. The result was increased brand visibility, more inbound leads, and stronger engagement, positioning NWPM as a leader in the precious metals investment space.